I enjoy imagining and creating original imagery, where I can apply my Art Direction and Photography skills at the same time. I don’t like to be nailed down to one particular thing – still life, portrait, lifestyle, commercial... To me photography is a language, a visual diary and the way through which I frame the world around me.
I have the passion and skills for transforming a creative concept into reality, with a multidisciplinary approach, in a stylised manner, with sensitivity for detail. On a more intimate level, I love documenting travel journeys and everyday life’s beauty. Inspired by art, nature, culture, interior design and travel, among other things. At the same time, I work on personal projects that give me creative freedom.
For the last seven years, I have gained experience at creative agencies in Amsterdam, inside a Swedish cosmetics and wellness brand in Stockholm, and as an independent freelance Art Director and Photographer based in Madrid, offering creative, aesthetic and personalised visual communication to local and worldwide brands. I’m now proud to be part of the B-Reel family, working with the Barcelona team, as Art Director.