Back to Basic
Introducing Karwei’s Interior Basics collection online, we created a campaign based on the idea of going Back to Basic. Inspired by a ‘less is more’ mentality, living simpler and choosing the right elements to surround yourself with in life and at home. Facebook was home to a carousel ad and an interactive canvas ad that led people to discover 4 home DIY projects following the Interior Basics’ style. We used Pinterest for people to engage with the principles of basic, creating a curated board that combined brand images with those of art, fashion, food, beauty and lifestyle. We then asked the audience to create their own Back to Basic board - their interpretation - giving them the chance to win a gift card to shop the new collection.
Client: Karwei Agency: Isobar Amsterdam Creative team: Miriam Martín Price, Sharon Goldstoff & Nicolas Dlugosch Video Production: Tilt Amsterdam
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