To present the Christmas Limited Edition makeup line by Etos, we created Christmas & New Year’s Eve beauty look inspiration videos, although not your usual make-up tutorial. The project combines the step by step structure of a beauty tutorial with GIF visual language, that loops and creates a snappy and bold result.Through an original stylish approach, our aim was to inspire the audience to achieve a more premium look, that was possible with the new products. 

Art Direction – Miriam Martín Price

Client – Etos
Agency – Isobar Amsterdam
Film – Insane Creative Studio

© Miriam Martín Price 2021
All Rights Reserved