COOKIES FROM HEAVEN
Del Cielo is a small store in Madrid selling cookies "from heaven", which is the literal translation of the brand's name Del Cielo in Spanish. My task was to create studio and in-store photography highlighting the new branding designs by Mor8.
My concept for the studio photography was inspired by a surreal illustration, which was part of the new branding. It uses bold contrasting colours, sky references and geometrical shapes to tell the brand story. The funky white and blue stairs were definitely something I wanted to bring to life on the handcrafted set. A wavy blue background acts as a minimalistic visual metaphor for the sky, where cookies appear to be floating as clouds.