Del Cielo Cookies
Del Cielo is a new store in Madrid selling cookies "from heaven", which is the literal translation of the brand's name "Del Cielo" in Spanish. My task was to create studio and in-store photography highlighting the new branding designs. My concept for the studio photography was inspired by a surreal wall illustration, that is part of the branding assets. It uses bold contrasting colours, sky references and geometrical shapes to tell the brand story. The funky white and blue stairs were definitely something I wanted to bring to life on my handcrafted set. A wavy blue background acts as a visual metaphor for the sky, where cookies appear to be floating as clouds. Red and black circular props complement the set in a graphical fun way.
Client: Del Cielo Branding: Studio Mor8 Art Direction, Set Design, Props Styling, Photography & Retouch: Miriam Martín Price
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