Cookies From Heaven
Del Cielo is a small store in Madrid selling cookies "from heaven", which is the literal translation of the brand's name "Del Cielo" in Spanish. My task was to create studio and in-store photography highlighting the new branding designs.
My concept for the studio photography was inspired by a surreal illustration, that was part of the new branding. It uses bold contrasting colours, sky references and geometrical shapes to tell the brand story.
The funky white and blue stairs were definitely something I wanted to bring to life on the handcrafted set. A wavy blue background acts as a visual metaphor for the sky, where cookies appear to be floating as clouds. Red and black circular props complement the set in a graphical way.