Client: Etos
Year: 2017
Scope: Creative Direction, Art Direction, Filmmaking
Collaborator: Production & Direction by Insane 
To present the Christmas Limited Edition makeup line by Etos, we created Christmas & New Year’s Eve beauty look inspiration videos, although not your usual make-up tutorial. The project combines the step by step structure of a beauty tutorial with GIF visual language, that loops and creates a snappy and bold result.Through an original stylish approach, our aim was to inspire the audience to achieve a more premium look, that was possible with the new products.