For this digital campaign the challenge was to engage the audience with a selected range of vases, while using only existing brand imagery. We paired mood visuals of bouquets and flowers with the Iiittala vases to create love stories between them: the summer fling, the exotic lover, the stable partner. A floral affair story brought to life through an interactive canvas ad and carousel ads across Facebook and Instagram, filled with beautiful photography, short videos and a swipeable product section placed right under a flower image, allowing the users to “pair it” with a vase themselves.
Client: Iittala Agency: Isobar Amsterdam Art Direction & Design: Miriam Martín Price Photography: Iittala
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