Gifts for Life

For this digital campaign the challenge was to present Iittala products as perfect Christmas gifts, while using only existing brand imagery. We inspired the audience with a wide range of products to gift during the holidays choosing the best imagery (Scandinavian minimalistic but warm) that helped set the season’s mood. To bring the visuals to life online, we created an interactive canvas ad, carousel and collection ads across Facebook and Instagram. Inside the canvas, a full screen experience on mobile takes the viewer through 1) shoppable product sections grouped by colour palette, 2) a panoramic table top set that allows to discover the pieces in detail when tilting the phone and 3) carousels that present different gift ideas, at the pace of the users’ fingertip.

Client: Iittala Agency: Isobar Amsterdam  Art Direction & Design: Miriam Martín Price Photography: Iittala