For this interactive digital campaign the challenge was to present Iittala products as perfect Christmas gifts while using only existing brand imagery. We inspired the audience with a selection of imagery with a Scandinavian, minimalistic and warm aesthetic. To bring the visuals to life online, we created an interactive ads (canvas, carousel ad and collection ads) across Facebook and Instagram. Inside the canvas, a full screen experience takes the viewer through different sections: a shoppable products area grouped by colour, a panoramic table top image that allows to discover tablewear products in detail when tilting the phone, and consecutive image carousels that inspire visitors with different gift ideas.

Art Direction & Design – Miriam Martín Price

Agency – Isobar Amsterdam
Client – Iittala

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