ITTALA FLORAL AFFAIR
For this digital campaign the challenge was to engage the audience of Ittala with a selected range of vases, while using only existing brand imagery. We designed a narrative creating a love story between Iiittala vases and flowers. We paired floral imagery with the brand photography to visualise the different love stories: the summer fling, the exotic lover, the stable partner.
A floral affair brought to life through an interactive canvas ad (in-app microsite, mobile only) and carousel/gallery ads across Facebook and Instagram, filled with still and moving imagery and a swipeable product section placed right under a flower image, allowing the users to fictionally pair it with a vase themselves, creating their own floral affair story.