Client: Oriflame
Agency: In-House
Year: 2018
Scope: Creative Direction, Art Direction, Photography, Content Production

New range of Natural Balance products by Oriflame. The photography for online use focuses on the Balance Shakes’ different flavours. The art direction on these is minimal and clean, using colours and key ingredients to present each product. On the other hand,  photography for catalogue use shows the complete range and follows the classic brand approach, creating a visual impact through product compositions instead.