Selvaviva is an online plants shop with a commitment to the environment. The main project objective was to promote the connexion to nature and inspire clients through captivating photography. The brief was to create original ecommerce and product photography with a premium touch.

Overall the visuals have an earthy natural feeling, but the look is clean. All ecommerce photos are unified through the use of the same set design and each product is shown in a general and detail shot. On the other hand, every creative still life image is unique and tells a short story through visual metaphors. I developed 3 concepts under one cohesive art direction.

Photography & Art Direction — Miriam Martín Price

Client — Selvaviva

© Miriam Martín Price 2021
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