WHATEVER YOUR CHOICE,
STAY FRESH!



Online campaign for Sprite NL, targeting Millennials. Having to make so many choices in life and in our current fast-paced world of endless opportunities, the result is a general feeling of exhaustion. The creative idea “whatever your choice, stay fresh” is simple and empathetic. An approach that connects with the audience in a lighthearted way and positions the brand as a no-brainer - it stands with you no matter what choice you make.

Presenting dilemmas on Social Media was our way to engage in conversation with the audience. Dilemmas relevant to their lifestyle, from everyday examples all the way through to Winter sports, which were relevant at the time because of the Winter Olympics.  

The split-screen visual approach through a subtle curve created a link with the new packaging design and helped to visualize in a bold way each choice. The result is bright, colourful and fresh!



Skiing/ Snowboarding



To the mountains / To the beach  


Ice skating / Ice hockey


Bun / Beanie



By bus / By bike


One more episode / One more hour sleep


Christmas angel / Christmas diva


Book / Social feed


Save / Spend


Game on / Party on



Client: SPRITE NL 
Creative & Art Direction: MIRIAM MARTÍN PRICE Photography: VILAIN & GAI 
Agency: ISOBAR AMSTERDAM
Production: STICKY STUFF 
Styling: FEMKE HOFHUIS
MUA: JOYCE CLERKX
Models: ILONA S., DENNIS DE MAN, BRAM G. (DUTCH CASTING) &  JESSY (EVD AGENCY)



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© 2021 Miriam Martín Price & respective right owners.

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