To the mountains / To the beach
Online campaign for Sprite. Having to make so many choices in life and in our current fast-paced world of endless opportunities, the result is a general feeling of exhaustion. The creative idea “Whatever your choice, Stay fresh” is simple and empathetic. An approach that connects with the Millennial audience in a lighthearted way and positions the brand as a no-brainer - it stands with you no matter your choice. Presenting dilemmas on Social Media was our way to engage in conversation with the audience. Relevant to their lifestyle, from everyday stuff all the way through to Winter sports, which were relevant at the time. The split-screen visual approach through a subtle curve created a link with the new packaging design and helped to visualize in a bold way each choice. The result is bright, colourful and fresh!
Ice skating / Ice hockey
Bun / Beanie
By bus / By bike
One more episode / One more hour sleep
Christmas angel / Christmas diva
Book / Social feed