To the mountains / To the beach  


STAY FRESH



Online campaign for Sprite. Having to make so many choices in life and in our current fast-paced world of endless opportunities, the result is a general feeling of exhaustion. The creative idea “Whatever your choice, Stay fresh” is simple and empathetic. An approach that connects with the Millennial audience in a lighthearted way and positions the brand as a no-brainer - it stands with you no matter your choice. Presenting dilemmas on Social Media was our way to engage in conversation with the audience. Relevant to their lifestyle, from everyday stuff all the way through to Winter sports, which were relevant at the time. The split-screen visual approach through a subtle curve created a link with the new packaging design and helped to visualize in a bold way each choice. The result is bright, colourful and fresh!



Skiing/ Snowboarding




Ice skating / Ice hockey



Bun / Beanie







Split-screen of boy in dry clothes holding bus handle and boy wearing wet raincoat
By bus / By bike


Split-screen of laptop screen and pillow
One more episode / One more hour sleep


Christmas angel / Christmas diva


Book / Social feed



Save / Spend


Game on / Party on


 Creative & Art Direction — Miriam Martín Price

Photography — Vilain & Gai
Client — Sprite NL
Agency — Isobar Amsterdam
Stylist — Femke Hofhuis
Production — Sticky Stuff
MUA & Hair — Joyce Clerkx
Models — Ilona S., Dennis de Man, Bram G., Jessy






© Miriam Martín Price 2021
All Rights Reserved

Mark