Selva Viva is a newly born online shop selling plants with a commitment to the environment. The main objective was to promote the connexion to nature and inspire clients through quality photography. The brief was to create original ecommerce product visuals with a premium touch. Moreover, to differentiate itself from its competitors’ visual style, as well as to create still life photos to use on section headers of the web.
Overall the final photographs have an earthy natural feeling but the look is clean and elegant. All ecommerce photos are unified through the use of the same set and colours. Each plant is shown in a general & detail shot. On the other hand, every still life image is unique and tells a story through visual metaphors. I developed 3 different concepts under one cohesive art direction, to create captivating imagery.
Client: Selva Viva Art Direction, Set Design, Props Styling, Photography, Retouch & Content Design: Miriam Martín Price
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