Client: Sprite
Agency: Isobar NL
Year: 2018
Scope: Creative Direction, Art Direction, Photography, Filmmaking, Content Production

Collaborators: Photograpy Vilain & Gai - Styling Femke Hofhuis - Production Sticky Stuff - MUA & Hair Joyce Clerkx - Models Ilona S, Dennis de Man, Bram G, Jessy

Having to make so many choices in life and in our current fast-paced world of endless opportunities, the result is a general feeling of exhaustion. The creative idea “Whatever your choice, Stay fresh” is simple and empathetic. An approach that connects with the Millennial audience in a lighthearted way and positions the brand as a no-brainer - it goes with you no matter your choice. Presenting dilemmas on Social Media was our way to engage in conversation with the audience. Relevant to their lifestyle, from everyday stuff to Winter sports. The split-screen visual approach through a subtle curve creates a link with the new packaging design and helped to visualize in a bold way each choice. The result is bright, colourful and fresh. 

Skiing/ Snowboarding

Ice skating / Ice hockey

Bun / Beanie

Split-screen of boy in dry clothes holding bus handle and boy wearing wet raincoat
By bus / By bike

Split-screen of laptop screen and pillow

One more episode / One more hour sleep

Christmas angel / Christmas diva

Book / Social feed

To the mountains / To the beach  

Save / Spend

Game on / Party on