Rewriting Berluti’s ready-to-wear style in a more relaxed and casual way, without abandoning its bootmaker universe of leathers, patinas and colours. This is the guiding idea behind the Spring-Summer 2022 collection, which features multiple silhouettes that are both chic and modern.

A dolce vita atmosphere permeates the collection. The editorial stories present the Berluti men’s wardrobe on a tropical getaway that includes an iconic beach and villa overlooking the ocean, a modern architecture backdrop and a vibrant colorful town.

We remotely directed 20 designer films in 12 different countries, giving the audience a unique insight into each designer’s process. We also curated the Instagram account and created content that invited the audience to get to know the designers and follow their journey through the prize. The end result was an online digital showroom and content platform that brought the community closer to the LVMH Prize, with a follower increase of 19% from January to July and a 400% increase in the volume of votes in relation to last year’s edition. By using production and design strategies we created an experience that could adapt over time, remain attractive and ever-engaging.