Campaign featuring the hair product range for toddlers from Zwitzal, focusing on the softness quality of the products. In photography, the softness quality comes through the use of carefully selected props. A cenital group photo was later cut into 3 images to use in carousel/gallery ads on Social Media.

In video, we created a cinemagraph (mix of photography and video) to drive attention to the toddler’s hair and the mother’s touch, both very important elements for the audience. The quirkiness of the format helped to create a thumbstopping piece of content.

Client : ZWITZAL 
Agency: ISOBAR AMSTERDAM
Art Direction: MIRIAM MARTÍN PRICE
Photography: BLOGSTREET 
Cinemagraph: TILT AMSTERDAM