Content campaign featuring the hair product range for toddlers from Zwitzal, focusing on the softness quality of the products. In photography it comes through using carefully selected props. A top view photo of the products was later cut into 3 frames to use in carousel ads on Social Media. In video we used the cinemagraph technique to drive attention to the toddler’s hair and the mother’s touch, both very important elements. The quirkiness of the format helped to create a thumbstopping piece of content.
Client : Zwitsal (Unilever) Agency: Isobar Amsterdam Creative & Art Direction: Miriam Martín Price Photography: Blogstree Video Production: Tilt Amsterdam
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