2022 LVMH Prize
Each year, the LVMH Prize supports young talent who are driven by a passion for creativity in order to enable a new generation of fashion designers. Looking towards a post-pandemic reality and with the excitement of meeting again in Paris, we needed to make sure that the community would feel more involved and connected than ever before.
We launched a web and content experience that functioned as a digital showroom and allowed you to discover each candidate as you browsed the showroom by accessing their collections, bios and original films that described their brand. The website’s design maintained a minimalist visual aesthetic, bringing a fresh new look through color palette and layout. The navigation let users preview the pieces of each candidate using 360 degree png sequencing. Voting functionality allowed the audience to support their favorite designer, and help them move on to the finals.
We remotely directed 20 designer films in 12 different countries, giving the audience a unique insight into each designer’s process. We also curated the Instagram account and created content that invited the audience to get to know the designers and follow their journey through the prize. The end result was an online digital showroom and content platform that brought the community closer to the LVMH Prize, with a follower increase of 19% from January to July and a 400% increase in the volume of votes in relation to last year’s edition. By using production and design strategies we created an experience that could adapt over time, remain attractive and ever-engaging.