Creative Lead, Art Director & Photographer.



Based in Barcelona, originally from Madrid.

Currently Creative Lead and Art Director at the design & technology studio Feels Like, bringing concept-led thinking and a photographer’s eye to immersive digital experiences, e-commerce and campaigns.

During my decade-long experience, I have worked with a wide range of clients – commercial, fashion, luxury, culture, art and technology – and created work for brands like Carolina Herrera, LVMH Prize, Google, Berluti, Warner Music, Zalando, Foot Locker, Karwei and many others.

My expertise lies in leading the creative vision with attention to detail, concept and aesthetics. I blend creativity, visual design, user experience, content, technology, production, and strategy to drive business goals and elevate every brand I work with.

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