2023 LVMH Prize
Art Direction & Photography
The annual LVMH Prize supports the new generation of fashion designers, giving participants a chance to kick-start their fashion future. Previous finalists include Jacquemus and the late Virgil Abloh. The 2023 digital showroom is the most immersive to date. To express each designers' individuality and give the digital showroom a spatial quality, we created a seamless scrolling navigation featuring 360-image sequences of the finalists’ looks. We created a platform that authentically mimics the act of walking through a physical space.
We were in charge of curating and creating Instagram content that invited the audience to follow the journey of the prize. This year we added candid polaroids to the mix, capturing the designers and the prestigious jury up and close. We also remotely directed the designers’ portraits and documentary films.