BERLUTI:
EDITORIAL STORIES
Art Direction & Content Production
Berluti stands for timeless elegance, craftsmanship, and innovation, with a foundation deeply rooted in luxury and artisanal expertise. As part of the B-Reel team I was responsible for combining storytelling and art direction that redefined and elevated the iconic brand.
Known originally as a prestigious bootmaker, the brand expanded into ready-to-wear, leather goods, and accessories, offering a complete lifestyle for the modern, sophisticated individual, captured in our stories.
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I worked closely with the production team to deliver our creative vision, selecting locations, cast and team.
From concepting to post-production, I was involved every step of the way, collaborating with a wide team of photographers, stylists, producers, filmmakers and retouchers.
Every editorial had its own unique mood and setting, creating a narrative that amplified the story of the collections.
CREDITS
Creative Direction, Art Direction