In 2021 Berluti celebrated the Christmas holidays with Patina Rainbow, a colorful offer blending personalization and the Maison’s emblematic Venezia leather pieces. For the occasion, clients were able to choose among eight selected products and eight unique patina shades to create their very own leather goods through an offered customization process.

Under the concept of a Christmas factory ‘a la Berluti’, we created an elegant but playful film in 3D that enhances the season’s joy and is filled with visual metaphors about the process of creation and customization of the products of this campaign. Other content included Reels and campaign stills.