CAROLINA HERRERA:
LUXURY E-COMMERCE
Platform Design & Art Direction
Carolina Herrera has built a reputation for elegance for over 40 years. As part of the Feels Like Studio team I help translate the brand into a digital experience that is luxurious, engaging, bold and conversion-friendly.
The latest design approach enables a more clear communication, putting visual content first. I curate and direct the platform‘s content and design to elevate the brand story in each category: makeup, fashion and fragrances.
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The e-com platform has become a cornerstone for Carolina Herrera’s position as a rising fashion and cosmetics brand. As part of the Studio team I continuously work to optimize and refine the experience.
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As their creative partner, we also craft custom digital activations around special launches, runway shows and the holidays throughout the year.
CREDITS
Creative Direction, Art Direction, Design