CAROLINA HERRERA:
LUXURY E-COMMERCE
Platform Design & Art Direction
Carolina Herrera has built a reputation for elegance for over 40 years. As part of the Feels Like Studio team I help translate the brand into a digital experience that is luxurious, engaging, bold and conversion-friendly.
The latest design approach enables a more clear communication, putting visual content first. I curate and direct the platform‘s content and design to elevate the brand story in each category: makeup, fashion and fragrances.
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The e-com platform has become a cornerstone for Carolina Herrera’s position as a rising fashion and cosmetics brand. As part of the Studio team I continuously work to optimize and refine the experience.
As their creative partner, we also craft custom digital activations around special launches, runway shows and the holidays throughout the year.
CREDITS
Creative Direction, Art Direction, Design