Kolca Minimal-Retro

In 2020 Kolca approached me for a rebranding and launch of the brand in Europe. We worked on a new creative direction that focused on the concept of Minimalist Retro-Pop. The duality between retro and minimal styles was visualised through bare backgrounds in muted tones combined with props, wardrobe and make-up trends rescued from the 80’s and 90’s that amplified the brand message.