
LVMH PRIZE
2024 EDITION
Platform Design, Art Direction & Content Production


The annual LVMH Prize supports a new generation of fashion designers. In 2024, its digital platform and content took a stripped back and honest direction, allowing the designers and their work to stand out. As part of the team at Feels Like Studio, I directed the design of the digital showroom and content production.
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We introduced the candidates through a playful interactive grid that followed the cursor and simultaneously allowed a preview of the designer’s work. To achieve our vision, we remotely directed the designers to follow specific shooting instructions.
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The designer pages offered a deeper look into their work, through engaging content and microinteractions.
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We also introduced an aspect of tactility to the content, using textures and a custom made font that was inspired by print magazines and raw fashion mood boards.
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Finally, the fashion film ‘The Walk’ compiled the designers’ individual styles under one cohesive edit, presenting the semi-finalists to the world, showing both online and at the physical showroom in Paris.
CREDITS
Creative Direction, Art Direction, Design