LVMH PRIZE
2024 EDITION

Platform Design, Art Direction & Content Production

The annual LVMH Prize supports a new generation of fashion designers. In 2024, the digital showroom adopted a stripped-back and editorial approach, keeping designers and their work front and centre. As part of the team at Feels Like Studio, I directed the design of the digital platform and content production.







We introduced the candidates through a playful interactive grid that followed the cursor and simultaneously allowed a preview of the designer’s work through a video snippet. To achieve our vision, we remotely directed the designers to follow specific shooting instructions and worked closely with the development team.







The designer pages offered a deep dive into their work and bio through engaging content and microinteractions.





We also introduced an aspect of tactility to the content, using textures and a custom-made font inspired by fashion mood boards, which effectively shaped the editorial/magazine tone.







Finally, the fashion film ‘The Walk’ compiled the designers’ individual styles under one cohesive edit, presenting the semi-finalists to the world, showing both online and at the physical showroom in Paris.

CREDITS

---

Creative Direction, Art Direction, Design