LVMH PRIZE
2024 EDITION

Platform Design, Art Direction & Content Production

The annual LVMH Prize supports a new generation of fashion designers. In 2024, its digital platform and content took a stripped back and honest direction, allowing the designers and their work to stand out. As part of the team at Feels Like Studio, I directed the design of the digital showroom and content production.





We introduced the candidates through a playful interactive grid that followed the cursor and simultaneously allowed a preview of the designer’s work. To achieve our vision, we remotely directed the designers to follow specific shooting instructions.





The designer pages offered a deeper look into their work, through engaging content and microinteractions.



We also introduced an aspect of tactility to the content, using textures and a custom made font that was inspired by print magazines and raw fashion mood boards.





Finally, the fashion film ‘The Walk’ compiled the designers’ individual styles under one cohesive edit, presenting the semi-finalists to the world, showing both online and at the physical showroom in Paris.

CREDITS

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Creative Direction, Art Direction, Design