Feel the nature, Fill your life with green
SelvaViva is an online plants shop with a commitment to the environment. The main project objective was to promote the connexion to nature and inspire clients through quality photography. The brief was to create original ecommerce and product photography with a premium touch.
Overall the visuals have an earthy natural feeling, but the look is clean and elegant. All ecommerce photos are unified through the use of the same set and colours and each plant is shown in a general and detail shot. On the other hand, every creative still life image is unique and tells a story through visual metaphors. I developed three concepts under one cohesive art direction to create captivating imagery.